When Someone Gets Arrested, They Need a Lawyer Within Hours. Your Online Presence Has to Be Ready.
Criminal defense clients — or the family members searching on their behalf — make desperate, fast decisions immediately after an arrest. Speed and credibility are the only variables that matter in that moment. We make sure your firm shows up and inspires confidence when it counts.
- Google Map Pack for criminal defense + charge-specific searches (DUI lawyer, drug charges, assault defense, white collar)
- 24/7 availability signal on Google Business Profile — visible to after-hours searchers
- Avvo profile with full practice areas and credentials
- Review acquisition system for completed cases
- Google Ads for post-arrest intent ("criminal lawyer near me," "bail bondsman" adjacent terms)
- AI Overviews optimization — be the source cited for "what to do if arrested in [state]"
- After-hours intake: call, text, and live chat options on your site
Criminal defense clients search in a panic and decide in seconds. If your firm isn't visible and credible at that moment, you've already lost them.
Be the Firm That Shows Up When Someone Is Searching in Crisis
We optimize every signal that criminal defense clients see in the first 30 seconds of a search — then make it as easy as possible for them to contact you immediately.
We Audit Your Firm's Visibility
Free 20-minute call. We check your Google rankings for criminal defense and charge-specific searches in your market, your GBP availability signals, your Avvo profile completeness, and your after-hours contact options — and tell you exactly where you're losing calls to competitors right now.
We Build Your 24/7 Presence
Map Pack campaigns for criminal defense, DUI, drug charges, and other practice-specific terms. GBP configured for after-hours visibility. Avvo profile completed and optimized. Google Ads for post-arrest intent searches. A review acquisition system that runs after case completion. AI Overviews content for criminal procedure searches in your state.
More Calls — Including the Ones That Matter Most
Live dashboard showing call volume by time of day, review growth, and ranking positions. Monthly report. Direct line to your account manager. You see exactly which searches are converting to calls and which are still being captured by competitors.
"Our Google Ads campaign is bringing in DUI cases at $120 cost per lead. Given our fee structure on a DUI representation, that's an extraordinary return. We're now running ads 24/7 and our weekend intake has tripled. The after-hours GBP setup alone was worth the engagement."
Frequently Asked Questions
How much does it cost, and am I locked into a long contract?
Pricing depends on your market and how competitive your charge-specific searches are, but plans start around what a single retained DUI or felony case would cover. There are no contracts, no setup fees, and you can cancel anytime. Most firms run a combined Map Pack and Google Ads engagement plus review acquisition, and we scope it to your caseload and goals on the free audit call.
How long until I start seeing more calls from arrest searches?
Google Ads can put you in front of post-arrest searches within days of launch, so after-hours intake often picks up almost immediately. Organic Map Pack rankings build over time; most criminal defense clients typically see meaningful ranking movement around the 60-day mark. We track call volume by time of day so you can watch the weekend and overnight searches start converting.
What do you actually do for a criminal defense firm each month?
We run Map Pack campaigns for criminal defense plus charge-specific terms like DUI, drug charges, and assault defense. We configure your Google Business Profile for 24/7 availability signals, complete your Avvo profile, run Google Ads on post-arrest intent, and set up call, text, and chat intake. A review acquisition system runs after case completion, and you get a live dashboard plus a monthly report.
How is AVBOOST different from a big legal-marketing agency or doing this myself?
Big agencies hand you to a junior account rep and bury results in jargon. DIY means GBP configuration and Avvo optimization compete with your caseload for time. We focus only on the signals a panicked searcher sees in the first 30 seconds, give you a direct line to your account manager, and show real call data on a live dashboard instead of vanity metrics. No contracts means we earn the relationship monthly.
Most of my searches happen late at night and on weekends. Can you actually capture those?
That is the core of what we build. Most arrests happen evenings and overnight, so we configure your Google Business Profile to show 24/7 availability signals and messaging, run Google Ads around the clock on post-arrest intent, and put call, text, and live chat options on your site. The goal is that a family member searching at 2am finds your firm ready to respond, not a closed profile.
What is the first step to get started?
Book a free 20-minute strategy call. We audit your Google rankings for criminal defense and charge-specific searches in your market, check your GBP availability signals and Avvo profile completeness, and review your after-hours intake options. You leave the call knowing exactly which searches competitors are capturing and where you are losing calls, with no obligation to continue.
Ready to Capture the Clients Who Are Searching Right Now — Including After Hours?
Book a free 20-minute strategy call. We'll audit your Google rankings, your GBP configuration, your Avvo profile, and your after-hours intake — and show you exactly which arrests in your market are being handled by a competitor because your firm wasn't visible.
No contracts. No setup fees. Typical results visible in 60 days.