Deck Building & Fence Installation

Homeowners planning a deck or fence spend 4–6 weeks researching on Google. The contractor with the best photos and most reviews gets the $12,000 job.

Deck and fence projects are considered purchases. Homeowners compare multiple contractors, study portfolios, and make their decision before the first call. We make sure that when they finish their research, your name is the obvious choice.

No contracts · Cancel anytime · Results in 30–60 days

Map Pack ranking in 44 days — outrank the large landscaping and construction firms in your market
Before/after photo system that builds your portfolio automatically at every job
Spring/summer Google Ads campaigns that fill your estimate calendar 8 weeks out
What we focus on for deck & fence
  • GBP optimization for wood deck, composite deck, pergola, privacy fence, and wood fence
  • Houzz portfolio setup and ongoing photo management for project discovery
  • Before/after photo capture system at every job completion — builds your visual proof library
  • Google Ads seasonal campaigns running March through August for peak estimate demand
  • Review ask at project completion — when satisfaction is highest and details are fresh
  • GBP services for chain-link, wrought iron, and aluminum fence categories
  • Competitor displacement — outrank larger landscaping and construction firms locally
  • Off-season lead nurture campaigns to maintain pipeline through winter
Book My Free Audit
Days to Map Pack
44 days
Average time to top-3 ranking
Estimate request increase
2.9×
More estimate requests per month
Average client rating
4.9 ★
After review campaigns launch
Average project value
$11,800
Per project booked
Sound familiar?

Three reasons deck and fence contractors leave six figures on the table every spring.

01
Empty Winters Kill Your Cash Flow
Deck and fence work is intensely seasonal — most of your revenue lands between March and September, and winters can feel like a slow suffocation. The contractors who survive and thrive use the off-season to build their Google authority, run off-season outreach to warm leads, and launch spring campaigns in February — so they're fully booked before the competition even wakes up. If you wait until April to start marketing, you've already lost two months.
02
Bigger Companies Are Outranking You on Google
Large landscaping companies and general contractors list deck building and fence installation among dozens of services, giving them broad Google authority. A homeowner searching "deck builder [city]" sees their name first — even though you're the specialist who does better work. We build the niche authority that gets a dedicated deck and fence contractor ranked above a generalist, because Google rewards specificity when you execute it right.
03
No Portfolio Strategy Means Lost High-Value Projects
A homeowner deciding between two contractors for a $15,000 composite deck project will choose the one with a compelling Houzz portfolio, a 4.9-star Google profile, and before/after photos that prove the work. If your online presence is a basic website with no photos and a handful of reviews, you're losing the high-value projects to contractors who showed their work — even if your craftsmanship is superior. Visuals close high-ticket deck jobs.
How it works

Three Steps to a Fully Booked Spring Season — Starting Today

Most clients who start in fall are booked 8 weeks out by April. The window to own your spring season opens now.

Step 01

We Audit Your Online Presence — Free

We review your Google Business Profile, your Map Pack position for "deck builder [city]" and "fence installation near me," your Houzz listing, your current photo library versus your top three competitors, and where your review count and rating sit. You leave the call knowing exactly why high-value projects are going elsewhere — before committing to anything.

Step 02

We Build Your Growth Engine in 30 Days

Full GBP optimization with project types and geo-tagged service areas, Houzz portfolio built from your existing project photos, before/after photo capture workflow integrated into your job completion process, spring/summer Google Ads campaign ready to launch in February, and review request automation set up to fire at project handoff — all running within 30 days.

Step 03

You Get Leads. We Keep Improving.

Your estimate calendar fills. We manage seasonal campaign budgets month-by-month, add new portfolio photos after each project, respond to reviews, and track your rankings across all target keywords. Clients in active spring seasons regularly see 3× estimate volume — one Columbus contractor went from 3 estimates per week to 11, and was booked 8 weeks out by April.

★★★★★

"I used to scramble every February trying to drum up estimates for spring. AVBOOST ran our spring campaign starting in February and by the first week of April we had 11 estimates scheduled for that week alone — compared to 3 a week the year before. We ended up turning work away in May. I finally feel like I'm running a real business instead of chasing my next job."

Daniel W.
Woodcraft Decks & Fencing · Columbus, OH
FAQ

Frequently Asked Questions

How much does it cost, and am I locked into a contract?

Pricing starts around a flat monthly fee that scales with how much Google Ads spend and how many fence and deck service categories you want managed. There are no contracts and no setup fees. You give 30 days' notice and you're out, no penalty. We'd rather earn your renewal every month than trap you, especially since deck and fence work swings hard by season.

How long until I start seeing more estimate requests?

GBP optimization, Houzz portfolio setup, and review automation are usually live within 30 days. Map Pack movement for terms like deck builder in your city typically takes a couple months, and most clients see a real lift in estimate requests within the first 30 to 60 days once campaigns are running. Starting in fall sets you up to be booked out before the spring rush hits.

What do you actually do for a deck and fence contractor each month?

We optimize your Google Business Profile across categories like composite deck, pergola, privacy fence, and wrought iron, build and maintain your Houzz portfolio, run a before-and-after photo system at every job, fire review requests at project handoff, and manage seasonal Google Ads from spring through summer. Off-season we shift to lead nurture so your pipeline doesn't go dark in winter.

How are you different from a big agency or doing this myself?

Big agencies hand you a junior account rep and a template built for plumbers, dentists, and decks alike. We focus on the deck and fence trade, so we know homeowners research for weeks and choose on photos and reviews. DIY is doable, but most owners are on a job site all day and the portfolio and review work quietly slides. We make it run without you babysitting it.

Bigger landscaping and construction firms outrank me on Google. Can a specialist really beat them?

Yes, and being a specialist is the advantage. Those firms list deck and fence among dozens of services, which dilutes their relevance. Google rewards specificity when it's executed right, so a contractor whose profile, categories, and portfolio are all built around deck and fence work can rank above a generalist locally. We build that niche authority and use review velocity to displace the bigger names over time.

What's the first step to get started?

It starts with a free audit call, around 20 minutes. We review your Google Business Profile, your Map Pack position for terms like fence installation near me, your Houzz listing, and your photo library against your top three competitors. You leave knowing exactly why high-value projects are going elsewhere. There's no obligation, and you can decide afterward whether the engine we'd build is worth it.

Book a Free Call Before the Spring Season Fills Your Competitors' Calendars.

We'll audit your portfolio, your Google Business Profile, and your Houzz presence — and show you exactly why high-value deck and fence projects are going to the contractor next door. Takes 20 minutes and costs nothing.

No contracts. No setup fees. 30 days' notice to cancel — that's it.

Get My Free Strategy Call View Pricing First