Patients Research Dermatologists More Than Almost Any Other Specialist. Your Online Presence Has to Win That Research.
Dermatology patients spend weeks comparing providers before booking — checking Zocdoc, reading reviews, and looking for evidence of expertise. We build the online presence that makes your practice the obvious choice for both medical and cosmetic inquiries.
- Google Map Pack for medical dermatology + cosmetic dermatology searches
- Zocdoc and Healthgrades profile optimization
- HIPAA-compliant review acquisition after every appointment
- Medical vs. cosmetic content strategy (insurance vs. self-pay)
- Condition-specific content (eczema, psoriasis, acne, Mohs surgery)
- Google Ads for high-intent cosmetic searches (Botox, laser resurfacing)
- Insurance panel content for major carriers
- Review response — every review, within 24 hours
You're booked out for existing patients. Your new patient pipeline still has gaps. Here's why.
A Full New Patient Pipeline — for Medical and Cosmetic
We build an online presence that works for both sides of your practice — insurance-based medical dermatology and self-pay cosmetic services — without compromising either.
We Audit Your Full Online Presence
Free 20-minute call. We review your Zocdoc and Healthgrades profiles, your Google ranking for medical and cosmetic searches, your review scores, your insurance panel listings, and your current content strategy. You'll see exactly which parts of your practice are visible online and which aren't.
We Build Separate Strategies for Medical and Cosmetic
Optimized Zocdoc and Healthgrades profiles for insurance-based new patient search. Condition-specific content for eczema, psoriasis, acne, and Mohs surgery. Separate cosmetic content strategy and Google Ads for self-pay inquiries (Botox, laser resurfacing, cosmetic consultations). HIPAA-compliant review acquisition that captures patient feedback appropriately for both tracks.
Both Pipelines Run on Autopilot
Live dashboard showing new patient inquiries split by medical and cosmetic, review volume, and Map Pack ranking. Monthly report. Direct line to your account manager. You see exactly what's working for each side of your practice.
"We had a strong medical practice but our cosmetic side was basically invisible online. In three months we went from almost no cosmetic inquiries through Google to averaging 12 new cosmetic consultation requests per week. The separation of the two strategies made all the difference."
Frequently Asked Questions
How much does it cost, and am I locked into a contract?
We charge one flat monthly rate with no setup fees and no long-term contract. You can cancel anytime. Pricing depends on whether you want us covering both medical and cosmetic dermatology or just one side, since those are effectively two pipelines. We walk through the exact number on your free strategy call once we see your current Zocdoc, Healthgrades, and Google presence.
How long until I start seeing more new patient inquiries?
It varies by your starting point and your local competition. Profile and review work on Zocdoc and Healthgrades tends to move first, while Google Map Pack ranking builds over the following weeks. Most dermatology practices begin seeing more inquiries within the first couple of months, and cosmetic Google Ads can drive self-pay consultation requests faster since those are high-intent searches.
What exactly do you do for a dermatology practice each month?
We optimize your Zocdoc and Healthgrades profiles, including insurance panels and specialty filters, and build Map Pack ranking for both medical and cosmetic searches. We run condition-specific content for eczema, psoriasis, acne, and Mohs, plus Google Ads for cosmetic services like Botox and laser. We acquire reviews after appointments and respond to every one. You get a live dashboard and a monthly report.
How are you different from a big agency or just doing it myself?
Big agencies hand you a junior account rep and a generic playbook that treats your medical and cosmetic sides as one business. We build separate strategies for insurance-based medical search and self-pay cosmetic inquiries, because patients looking for Mohs surgery and patients looking for laser resurfacing want different things. You also get a direct line to your account manager, not a ticket queue.
Can you actually ask patients for reviews without violating HIPAA?
Yes. Our review acquisition uses HIPAA-compliant workflows, so we request feedback in a way that never exposes protected health information or discloses why someone visited. The patient controls what they share publicly. We handle review response the same way, keeping every reply within 24 hours and within compliance. This is one of the most common worries dermatology practices raise, and we have processes built specifically for it.
What is the first step if I want to work with you?
Start with a free 20-minute strategy call. We audit your Zocdoc and Healthgrades profiles, your Google ranking for medical and cosmetic searches, your review scores, and your insurance panel listings. You will see exactly where new patient inquiries are being lost across both sides of your practice. There is no obligation, and you keep the audit findings whether or not you hire us.
Ready to Win the Research Phase and Fill Both Sides of Your Practice?
Book a free 20-minute strategy call. We'll audit your Zocdoc and Healthgrades profiles, your Google ranking for medical and cosmetic searches, and your review presence — and show you exactly where new patient inquiries are being lost.
No contracts. No setup fees. HIPAA-compliant processes throughout.