Employees experiencing discrimination or wrongful termination search for help online before they tell anyone else. Be the attorney who shows up when they do.
Employment law searches are private, urgent, and scattered across a dozen keyword categories. A targeted digital strategy captures all of them — and builds the trust an employee in crisis needs to make the call.
- GBP optimization with wrongful termination, discrimination, and harassment listed as separate services
- Wage theft, FMLA violations, and retaliation as standalone GBP service attributes
- AI Overview content for "what counts as wrongful termination in [state]" and related searches
- Google Ads targeting high-intent employment law searches in your market
- Avvo profile optimization and peer endorsement strategy for directory visibility
- Review framing focused on communication and process — not case specifics
- Content strategy capturing pre-consultation researchers across multiple keyword categories
- Monthly reporting on Map Pack position and case evaluation booking volume
Employment law has high search intent and a fragmented keyword landscape. Most attorneys capture none of it.
From invisible to evaluation booking in 30–60 days.
We capture the full spectrum of employment law searches — from early research to ready-to-call — and build the trust signals that convert searchers into clients.
We Audit Your Online Presence — Free
We review your GBP, your current Map Pack and Avvo positions for employment law searches in your market, your content gap across the fragmented keyword landscape, and how your competitors are capturing the searches you're missing. You'll see the full picture before committing to anything.
We Build Your Growth Engine in 30 Days
We optimize your GBP with every employment law case type listed individually, launch AI Overview content for the pre-consultation research searches in your state, maximize your Avvo profile with peer endorsements and the right credentials, and implement a privacy-respecting review ask system. Google Ads go live targeting your highest-intent employment law searches.
You Get Clients. We Keep Improving.
Monthly reporting on Map Pack position, Avvo ranking, case evaluation booking volume, and ad performance. As your review count and content authority grow, your visibility across the full employment law keyword landscape compounds — and you become the attorney employees in your market trust before they ever make the call.
"Employment law is a hard practice area to market because clients don't advertise their situations publicly. We were doing about 3 case evaluations a week from online and the rest came from referrals. AVBOOST mapped out the full landscape of how employees search for help in Houston, optimized our GBP and Avvo for every case type separately, built out content that answers the questions employees are Googling before they call anyone, and fixed our review ask framing so clients who want privacy will still leave a review about the process. Four months later we're booking 10 case evaluations a week from online sources — and the quality is higher because the content is filtering for people who already understand what they're dealing with."
Frequently Asked Questions
How much does it cost, and am I locked into a contract?
Pricing starts around the level of a single small case evaluation per month, and we scope it to your market before you commit. There are no long-term contracts, no setup fees, and you give 30 days' notice to cancel. We'd rather earn each month with Map Pack movement and evaluation bookings than trap you in a 12-month agreement most agencies require.
How long until I start seeing more case evaluation bookings?
Most employment law clients reach the Map Pack in about 45 days, with booking volume typically climbing across the first 30 to 60 days as your GBP, Avvo profile, and AI Overview content gain traction. Results vary by market competition and how built-out your presence is at the start. The free audit shows you realistically where you stand before we begin.
What do you actually do each month for an employment law practice?
We optimize your Google Business Profile with wrongful termination, discrimination, harassment, wage theft, and FMLA listed as separate services, build AI Overview content for pre-consultation research searches in your state, maximize your Avvo profile with peer endorsements, run high-intent Google Ads, and implement a privacy-respecting review ask. Monthly reporting covers Map Pack position, Avvo ranking, and evaluation booking volume.
How is AVBOOST different from a big legal-marketing agency or doing it myself?
Big agencies often bundle a single employment attorney listing and lock you into a year. We treat each case type as its own search and visibility signal, because someone Googling wrongful termination searches nothing like someone facing wage theft. Doing it yourself means juggling GBP, Avvo, ads, content, and reviews alone. We run all of it and report on what actually drives evaluations.
My clients value privacy and won't post about their cases, so how can I get reviews?
This is the exact problem most employment attorneys never solve. Many clients are still employed by the company they're pursuing and won't discuss their situation publicly. We implement a review ask framed around the process and communication, not the case itself, so a client can mention how you supported them through a hard time without revealing anything they want kept private.
What is the first step to get started?
Book a free audit. We review your GBP, your current Map Pack and Avvo positions for employment law searches in your market, your content gaps across the fragmented keyword landscape, and how competitors are capturing the searches you're missing. You see the full picture and exactly which case-type searches you're losing before deciding whether to move forward. No obligation to continue.
The employee searching for help right now will call the attorney Google shows them. Let's make sure that's you.
We'll audit your GBP, Avvo profile, Map Pack position, and keyword coverage for free — and show you exactly which employment law searches you're currently missing in your market.
No contracts. No setup fees. 30 days' notice to cancel — that's it.