Estate Planning Clients Search Once, Choose Carefully, and Refer Everyone They Know.
Estate planning is a long-decision, high-trust purchase — and the search often begins at the worst moments: a health diagnosis, a family death, or retirement approaching faster than expected. Your online presence needs to establish authority and warmth before the first consultation.
- Google Map Pack for estate planning, wills, trusts, elder law, and probate searches
- Avvo + Justia profile optimization with credentials and practice focus
- Review acquisition for completed plans — when clients are most satisfied
- Educational content for organic search (living trust explained, do I need a will, power of attorney)
- Google Ads for "estate planning attorney [city]" and "will and trust attorney" searches
- Local SEO for practice area + city combinations
- Consultation booking widget — reduce friction from interest to scheduled meeting
- Referral cultivation content for CPAs and financial advisors in your area
Estate planning clients research carefully and choose on trust. Here's what's standing between your firm and the client who just started searching.
More Consultations — Plus the Referral Flywheel That Follows
We build the online authority that earns an estate planning client's trust before the first call — and the referral foundation that multiplies every client you serve.
We Audit Your Firm's Online Presence
Free 20-minute call. We review your Google rankings for estate planning and elder law searches in your market, your Avvo and Justia profiles, your review volume and score, and your website trust signals — and show you exactly what's causing potential clients to choose a competitor.
We Build Your Authority and Referral Infrastructure
Map Pack campaigns for estate planning, wills, trusts, and elder law. Fully optimized Avvo and Justia profiles. Educational content that answers real search questions and earns organic traffic. A review acquisition process timed to when clients are most satisfied — right after their plan is complete. Referral content designed for the CPAs and financial advisors in your network.
More Consultations and More Referrals
Live dashboard showing consultation requests, review growth, and ranking positions. Monthly report. Direct line to your account manager. You see exactly how your online presence is performing — and how many clients are finding you through each channel.
"We had a solid reputation in town but almost no online presence. Within four months, we're ranking top-3 in Maps for estate planning attorney in our county, our Google reviews went from 9 to 74, and we're getting 2–3 new consultation requests per week directly from search. The referral content for CPAs has also opened two new professional referral relationships."
Frequently Asked Questions
How much does it cost, and am I locked into a contract?
We charge one flat monthly rate, typically starting around the low four figures depending on your market and how competitive estate planning is locally. There are no contracts, no setup fees, and you can cancel anytime. We run about 55 percent under what large agencies charge, partly because we focus your budget on the specific local and practice-area searches your clients actually use instead of broad spend.
How long until I start seeing more consultation requests?
Google Ads can drive consultation requests within the first few weeks once campaigns are live. Map Pack ranking, review growth, and organic content take longer to compound, so most clients see meaningful local search movement over three to four months. Estate planning is a high-trust, long-decision purchase, so we build authority steadily rather than promising overnight results.
What exactly do you do for my firm each month?
We run your Google Map Pack campaigns for estate planning, wills, trusts, elder law, and probate searches, optimize your Avvo and Justia profiles, and build educational content that answers real client questions. We manage Google Ads, run a review acquisition process timed to when plans complete, set up consultation booking, and create referral content for the CPAs and financial advisors in your network.
How is AVBOOST different from a big agency or doing this myself?
Big agencies spread you across junior teams and broad budgets. We specialize in local visibility for firms like yours and put your spend on the practice-area and city searches that convert. Versus DIY, you get the Map Pack, directory, review, and referral work handled together instead of in pieces. You also get a live dashboard and a direct line to your account manager.
Estate planning clients choose on trust, and there are bar advertising rules. How do you handle credibility and compliance?
Everything we publish is educational and factual, written to build authority rather than make promises, which keeps it clean under attorney advertising standards. You review content before it goes live. We focus on the trust signals that matter to your clients: an active, complete Google profile, strong recent reviews, and clear credentials on Avvo and Justia. Final compliance with your state bar rules stays your call.
What is the first step to getting started?
Book a free 20-minute strategy call. We audit your Google rankings for estate planning and elder law searches in your market, review your Avvo and Justia profiles, check your review volume and score, and look at your website trust signals. You leave the call knowing exactly what is sending potential clients to competitors, whether or not you decide to work with us.
Ready to Be the Estate Planning Firm Clients Find — and Refer to Everyone They Know?
Book a free 20-minute strategy call. We'll audit your Google rankings, your Avvo and Justia profiles, your review score, and your referral infrastructure — and show you exactly what's preventing your ideal clients from finding you at the moment they finally decide to act.
No contracts. No setup fees. 55% less than large agency pricing.