Flooring Installation

Homeowners Researching Flooring Spend 3 Weeks Comparing on Google. The Installer with 40+ Reviews Gets the Call.

Flooring is a considered purchase — homeowners compare three or four contractors before calling anyone. We make sure your profile wins that comparison: more reviews, a complete portfolio, and the right keywords for hardwood, LVP, tile, and carpet installs in your market.

Get My Free Strategy Call See Pricing

No contracts · Cancel anytime · Results in 30–60 days

Map Pack ranking for flooring keywords — typically within 43 days
Houzz portfolio built and optimized — primary discovery platform for flooring projects
Before-and-after photo system that turns every project into a sales asset
What we focus on for flooring
  • Google Business Profile with flooring types listed — hardwood, LVP/LVT, tile, carpet, refinishing
  • Houzz Pro portfolio — where homeowners browse flooring inspiration and find installers
  • Before-and-after photo system — every project captured and published within 48 hours
  • Google Ads for "hardwood floor installation [city]" and material-specific searches
  • Angi and HomeAdvisor profile optimization for immediate lead flow
  • Review ask automation triggered at project completion — captures satisfaction while it's fresh
  • Competitor gap analysis — which flooring contractors rank in your market and what they're doing
  • Monthly dashboard — estimate calls tracked, reviews counted, ranking positions logged
Book My Free Audit
Time to Map Pack
43 days
Avg. for flooring clients
Estimate request volume
2.7×
Increase after 90 days
Avg. client rating
4.9 ★
After review campaigns
Avg. project value
$3,200
Per flooring install
Sound familiar?

Three problems that keep flooring installers stuck in feast-or-famine.

01
Project Gaps That Kill Your Cash Flow
Flooring is project-based. You finish a big job and spend two weeks scrambling to find the next one. That gap between projects is pure overhead — labor, truck, equipment sitting idle. A consistent inbound pipeline from Google and Houzz smooths that out. When your profile is generating estimate requests daily, you're booking the next project before the current one is done.
02
Home Depot and Lowe's Install Programs Are Eating Your Lunch
Big-box stores bundle installation with material purchase and make it easy for homeowners to say yes without shopping around. The antidote is visibility and social proof. When a homeowner sees your 4.9-star profile with 50 project photos before they even enter the store, they call you directly instead. We build that profile so you compete on quality, not convenience.
03
No System to Capture Estimate Requests Online
Most flooring customers want to request an estimate without picking up the phone first — they want to browse photos, read reviews, and fill out a form at 10 PM. If your profile has no photos and your GBP has no call-to-action, they move on to the next contractor. We set up the full online intake path so leads come in even when you're on a job.
How it works

Three Steps to a Pipeline Booked 6 Weeks Out

We audit, we build, we improve. No complicated onboarding — just a clear plan and a growth engine that starts working in 30 days.

Step 01

We Audit Your Online Presence — Free

We review your Google Business Profile, your Map Pack ranking for "hardwood floor installation [city]" and material-specific keywords, your Houzz presence, your review count and recency, and what your top competitors are doing. You leave the call knowing exactly where the estimate requests are going right now — before you spend anything.

Step 02

We Build Your Growth Engine in 30 Days

GBP fully optimized with every material type and service area, Houzz Pro profile with your best project photos, Google Ads campaign for your highest-value keywords, Angi and HomeAdvisor profiles refreshed, and review-ask automation set up for every project completion. Full build in 30 days.

Step 03

You Get Leads. We Keep Improving.

Track estimate calls and form submissions in your dashboard. We add new project photos as your portfolio grows, adjust ad spend as lead quality improves, and push seasonal campaigns — spring renovation season, fall move-in rush — to capture demand at its peak.

★★★★★

"I was averaging 4 estimate calls a week — most of them referrals. Four months after AVBOOST built out my Google profile and Houzz portfolio I'm getting 13 estimate calls a week and I'm booked 6 weeks out. The before-and-after photo system was the thing that moved the needle most. Homeowners call me and say they saw my work online — that never happened before."

Ryan K.
Northland Flooring · Minneapolis, MN
FAQ

Frequently Asked Questions

How much does it cost, and am I locked into a contract?

Pricing depends on your market and how competitive your flooring keywords are, but most flooring clients start in a predictable monthly range with no setup fees. There are no long-term contracts. You stay because the estimate requests keep coming, not because a contract traps you. If you ever want to stop, it's 30 days' notice and you're done.

How long until I start seeing more estimate calls?

We build your full growth engine in the first 30 days. Most flooring clients reach Map Pack ranking for their material keywords inside the first couple of months, and estimate requests typically pick up as your reviews and project photos build social proof. Flooring is a considered purchase, so the compounding happens as homeowners compare you against other installers and pick the one with proof.

What do you actually do for a flooring installer each month?

We optimize your Google Business Profile with every material type, build and maintain your Houzz Pro portfolio, run Google Ads for searches like hardwood floor installation in your city, refresh your Angi and HomeAdvisor profiles, and automate review asks at project completion. We also publish before-and-after photos within 48 hours and send a monthly dashboard tracking estimate calls, reviews, and rankings.

How is AVBOOST different from a big agency or doing it myself?

Big agencies run flooring like any other account and bury you in retainers. Doing it yourself means GBP, Houzz, ads, and review follow-ups all fall to you between jobs, so they never get done. We focus only on local service trades and know exactly where flooring leads come from. You run the saw; we run the pipeline, and you see every number in your dashboard.

Can you help me compete against Home Depot and Lowe's install programs?

That's one of the biggest problems we solve for flooring installers. Big-box programs win on convenience, so we make you win on proof. When a homeowner finds your profile with dozens of before-and-after photos and a wall of recent reviews before they ever set foot in a store, they call you directly. We build that visibility on Google and Houzz so quality beats the bundle.

What is the first step to get started?

We start with a free audit of your online presence. We review your Google Business Profile, your Map Pack ranking for flooring keywords, your Houzz presence, your review count, and what your top competitors are doing. It takes about 20 minutes and you leave knowing exactly where your estimate requests are going right now, before you spend anything or commit to anything.

End the Feast-Famine Cycle. Build a Pipeline That Books You 6 Weeks Out.

We'll review your Google profile, your Houzz presence, and your local rankings live on a free strategy call — and show you exactly what it will take to generate consistent estimate requests every week. Takes 20 minutes.

No contracts. No setup fees. 30 days' notice to cancel — that's it.

Get My Free Strategy Call View Pricing First