When lenders and divorcing couples need a licensed appraiser, they call whoever is at the top of Google. That should be you.
We help licensed real estate appraisers build a direct private-pay pipeline — estate appraisals, divorce appraisals, pre-listing, PMI removal — so you stop depending on AMC bulk volume and start choosing the work that pays what your license is worth.
- Google Business Profile optimized with every appraisal type — residential, commercial, estate, divorce, pre-listing, PMI removal
- AI Overview and featured snippet content for high-intent queries like "appraisal cost [city]" and "divorce appraisal [county]"
- Google Ads targeting private-pay appraisal searches — attorneys, FSBO sellers, estate executors
- Post-report review request system — timed and frictionless for post-appraisal delivery
- Attorney and estate attorney referral network content — positioning you as the go-to expert
- Service-area pages for every county and city you're certified to appraise
- Competitor displacement — rank above AMC aggregate sites on local appraiser searches
- Trust content — credentials, certifications, and sample report excerpts that validate expertise
Every appraiser we talk to is trapped in the same three professional dead ends.
Three Steps From AMC-Dependent to Private-Pay First
No long onboarding. No jargon. We start in week one and you see real movement within 30 days.
We Audit Your Online Presence — Free
A free 20-minute call where we pull up your Google Business Profile, your current Map Pack position for appraisal-related searches in your county, your review score versus local competitors, and the content gaps that are preventing attorneys and estate executors from finding you. You'll see exactly who is capturing the private-pay work that should be coming to you.
We Build Your Growth Engine in 30 Days
We fully optimize your GBP with every appraisal type and license detail, build content pages targeting the highest-intent private searches in your service area, activate Google Ads for divorce and estate appraisal keywords, launch your post-report review sequence, and create the professional trust content that convinces attorneys to call you instead of a colleague's referral.
You Get Leads. We Keep Improving.
Your dashboard tracks every inbound inquiry by type — divorce, estate, PMI removal, FSBO pre-listing — so you can see exactly which private-pay segments are growing. Monthly optimization adds new service-area pages, expands attorney-network content, and tracks AI Overview placements for the high-volume cost questions your best prospects are searching.
"I'd been running on AMC work for four years — 60-hour weeks for below-market fees. I had 4 private-pay orders a month if I was lucky. AVBOOST built out my Google presence specifically around estate and divorce appraisals, and within three months I was doing 19 private-pay orders a month at $550 to $700 each. I cut my AMC volume in half and made more money."
Frequently Asked Questions
How much does it cost, and am I locked into a long contract?
Pricing depends on your service area and how many counties you're certified in, but it starts around a flat monthly rate with no setup fees. There are no long-term contracts. You stay because the private-pay work is coming in, not because you signed something. Cancel anytime with 30 days' notice. Book the free audit and we'll quote your specific market.
How long until I start getting more private-pay appraisal inquiries?
We start building in week one and most appraisers see real movement within 30 days, with stronger Map Pack ranking for searches like divorce or estate appraisal in your county around the 44-day mark. Google Ads can drive inquiries sooner while the organic and Business Profile work compounds. Timelines vary by how competitive your area is and your current presence.
What do you actually do for the monthly fee?
We optimize your Google Business Profile with every appraisal type, build content and service-area pages targeting high-intent searches like appraisal cost in your city, run Google Ads for divorce and estate keywords, launch a post-report review request system, and create trust content that gets attorneys and estate executors to call you. You also get a dashboard tracking inquiries by type.
How is AVBOOST different from a big agency or doing this myself?
Big agencies hand appraisers the same generic local SEO they sell plumbers, and DIY means competing on Google while you're out doing inspections. We build specifically around private-pay appraisal work, attorney and estate referral language, and displacing AMC aggregate sites in local results. You get a direct point of contact, not a ticket queue, and we adjust based on which segments are growing.
Can you actually help me escape AMC dependency and reach attorneys and estate clients?
That's the whole focus. AMC volume pays a fraction of what private clients pay, and the attorneys, financial planners, and executors who need estate, divorce, and expert-witness work search Google first. We build content in their language plus the credential and review signals that justify a referral, so your highest-fee niche can find and trust you directly.
What's the first step to get started?
Book a free 20-minute strategy call. We pull up your Google Business Profile, your Map Pack position for private-pay appraisal searches in your county, your review score against local competitors, and the content gaps keeping attorneys and estate executors from finding you. You'll see exactly who's capturing the work that should be yours, with no obligation to sign anything afterward.
Ready to Stop Trading Your Credential for AMC Discounts and Start Getting Paid What You're Worth?
Book a free 20-minute strategy call. We'll audit your Google presence, your Map Pack position for private-pay appraisal searches in your county, and your current visibility to attorneys and estate clients — and show you exactly what the appraiser capturing that work is doing differently.
No contracts. No setup fees. 30 days' notice to cancel — that's it.