Solar Panel Installers

Homeowners researching solar spend 8 weeks online before calling anyone

The independent installer with Google presence and reviews wins against the national door-knockers. AVBOOST builds the local search position that makes you the obvious choice when that call finally happens.

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No contracts · Cancel anytime · Results in 30–60 days

Review strategy timed to 60 days post-install when bill savings are visible
AI Overview content ranking for "solar cost in [city]" research searches
Google Ads delivering better ROI than shared solar aggregator leads
What we focus on for independent solar installers
  • GBP optimization with full service list (residential solar, battery backup, Tesla Powerwall)
  • EV charger installation listed as a separate high-demand service
  • Panel cleaning and maintenance for recurring revenue and review generation
  • Solar audit listed as a distinct entry-point service
  • Google Ads for "solar installer [city]" — higher ROI than aggregator platforms
  • AI Overview content targeting "solar cost in [city]" and payback period searches
  • Review ask timed to 60 days post-install when savings appear on first utility bill
  • Trust differentiation content vs. national Sunrun/SunPower competitor campaigns
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Map Pack
51 days
Average time to rank
Consultations
2.4×
Increase in qualified installs booked
Google Rating
4.9★
Average client rating achieved
Avg System
$28,000
Average installation value
Sound familiar?

Why independent solar installers lose to national brands

01
Competing against Sunrun with unlimited door-to-door budget
National solar companies spend millions on door-to-door canvassing and brand advertising. But they can't own local Google search the way a trusted neighborhood installer can. A strong local Google presence beats brand recognition when a homeowner is comparing three proposals side by side.
02
No review strategy to overcome the brand-name trust gap
When a homeowner is choosing between a national name they've heard of and an independent installer they found on Google, reviews close the gap. Thirty 5-star reviews from local neighbors outweigh national brand recognition for a homeowner making a $25,000 decision about their specific roof.
03
Aggregator leads are expensive, shared, and low quality
Solar lead platforms charge $80–$200 per lead and sell the same lead to 3 competing installers. A homeowner who found you organically on Google — already researching solar in your city — converts at a dramatically higher rate and doesn't cost you a lead fee for every consultation that doesn't close.
How it works

Own the research phase before homeowners call anyone

We build your local Google authority during the 8-week research window so your name is the one homeowners remember when they're ready to get a quote.

Step 01

We Audit Your Online Presence — Free

We analyze your GBP completeness, your current search visibility for "solar installer [your city]" and research-phase queries like "solar cost in [city]," your review count versus local competitors, and your current visibility against aggregator platforms. Written gap analysis delivered.

Step 02

We Build Your Growth Engine in 30 Days

We optimize your GBP with the full installation service taxonomy, launch Google Ads targeting city-specific installer searches, create AI Overview-optimized content for the research queries homeowners type in the weeks before calling, and configure the 60-day post-install review request sequence that builds your rating consistently.

Step 03

You Get Jobs. We Keep Improving.

We track which content is capturing the research-phase traffic, adjust ad spend as utility rate news drives search spikes, and monitor your Map Pack position against both local competitors and national aggregator listings. Every consultation booked feeds data back into the system.

★★★★★

"We went from 3 qualified consultations a week to 9. Revenue in the four months after we started with AVBOOST was $840,000 versus $290,000 in the same period the prior year. The homeowners coming in from Google are better leads — they've already researched solar, they know what they want, and they're not getting three other quotes from aggregator referrals."

Sophia Nakamura
Pacific Coast Solar · San Diego, CA
FAQ

Frequently Asked Questions

How much does it cost, and am I locked into a long contract?

Pricing starts around a flat monthly rate that covers your Google Business Profile work, review system, local SEO, and reporting, with ad spend billed separately. There are no contracts and no setup fees. You give 30 days' notice to cancel, that's it. We'd rather keep you because the consultations are coming in than because a contract forces you to stay.

How long until I start seeing more solar consultations?

Most clients start seeing movement in the first 30 to 60 days as we optimize your Google Business Profile and launch ads for searches like solar installer in your city. Map Pack ranking typically takes around 50 days. Solar buyers also research for roughly eight weeks before calling, so some of the demand you capture is already mid-decision.

What's actually included, and what do you do each month?

We optimize your Google Business Profile with your full service list, residential solar, battery backup, Powerwall, EV chargers, panel cleaning, and solar audits. We run Google Ads for city installer searches, build research-phase content for cost and payback questions, and run a review request timed to 60 days post-install. You get monthly reporting on calls, rankings, and ad performance.

How is AVBOOST different from a big agency or doing it myself?

Big agencies hand you a junior account manager and a one-size template. DIY eats the hours you should spend on installs and proposals. We focus only on local businesses and know the solar buyer's journey, the eight-week research window, the aggregator lead problem, the brand-name trust gap. You stay flexible with no contract, and a real person owns your account.

How do you help an independent installer compete against national brands like Sunrun?

National companies outspend you on door-knocking and TV, but they can't own local Google search the way a trusted neighborhood installer can. We build your review base and rankings so when a homeowner is comparing three proposals on a 28,000 dollar decision, your name and your neighbors' reviews show up first. Local trust typically beats brand recognition at the proposal stage.

What's the first step to getting started?

It starts with a free audit. We review your Google Business Profile completeness, your visibility for solar installer searches in your city, your review count against local competitors, and how you stack up versus aggregator listings. You get a written gap analysis with no obligation. From there, if it's a fit, we build your growth engine in about 30 days.

Win the solar research phase in your market

Homeowners spend 8 weeks researching before they call. If your name isn't showing up in that window — for "solar installer [city]," for cost and payback questions, for neighbor reviews — the national brands own that conversation and you compete for the scraps. Let us change that.

No contracts. No setup fees. 30 days' notice to cancel — that's it.

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